Our Founder's Story

At the heart of RAE lies the gentle creative awakening of our Founder, Holly Rae.

As she explored deeper realms of consciousness, a vibrant, essential energy longed to be expressed. While communing with her inner child, she reconnected to a memory of her mother first teaching her how to sew scrunchies at the delicate age of 6.

The essence of that child was indelibly precious, untouched by the world’s limits. It wasn’t that the inspired heart belonged to a younger self — it was that the child never forgot: joy is who we are.

The immensity of that creative spirit guides and inspires our philosophy.

We are Innately Creative. Our Existence is Our Medium.

RAE is an organic fusion of inspired play, intuitive artistry and elegant expression.

Each RAE piece is handmade ceremoniously with organic silks, velvets and curated prints as a sensual invitation into your embodied presence.

RAE, bearing our Founder’s name, is a quiet homage to the inner Light within us all - a simple truth that when we let essence lead, our radiance emanates lusciously.